Task: Focusing on sectors of the greater Seattle economy (I’m in Seattle), build a Leads Engine WordPress plugin to grow my WordPress services enterprise and help elevate the effectiveness of business owners websites — all with a goal to prioritize meaningful engagement with owners and operators about their specific website needs.
My Custom Leads Engine Includes …
- Google API Integrations
- Places API for leads acquisition
- Insights API for “Google” Audit of business websites (Mobile and Desktop Performance, SEO, Accessibility and Best Practices)
- Data Extractions from Leads websites
- Custom PHP cURL extractions for 1. Contact emails and 2. A WordPress tech stack
- Phone Verification
- API to verify phone numbers for texting and cold calls
- Design and User Experience Audits
- Manual audits of Leads sites to combine with Google audit for overall audit score on a scale from 1 to 100.
- Design Scores: Flow/Layout; Clean/Spacing; Color Palette; Typography
- UX Scores: Mobile Layout & Responsiveness; Call(s) to Action; Branding; Navigation
- Manual audits of Leads sites to combine with Google audit for overall audit score on a scale from 1 to 100.
- Custom Posts
- Leads
- Single templates for individual business audit stats. An example
- Archive template for leaderboards by business type. An example: King County plumbers
- Grids: The plugin divides King County into sections mathematically/geographically. Grid posts, when created in the Grids Dashboard, have an option to select Google business types for the Grid. Grid posts also track necessary/helpful grid data.
- Scripts for email messages
- Categories: Subject, Intro, Outro
- Leads
- Metaboxes for Leads edit pages (post.php)
- General info: Business Info, Stage, Outreach Log, Phone Verify button with returned data, cURL validation …
- Email Send
- List of extracted emails
- Extraction connection validation data
- Subject, name & email fields
- TinyMCE message field
- Save and reset message options
- Send and Queue buttons
- Pre-formatted rough Subjects, Intros and Outros to add to message via JavaScript click
- Action Buttons
- WP scrape
- Email scrape
- Grab Insights
- WP Tech Stack extraction info
- Google Insights: detailed info from Insights API
- Design/User Experience Ratings entry
- Admin Pages
- Leads Dashboard: Create new leads using the Google Places API by selecting a grid (Grid post ⬇️) and the number of grid sections desired; Display list of leads with emails queued with links to posts; Display list of opened emails; Display leads that have been unsubscribed
- Grids Dashboard: Creates Grids using selections for Google business types. For example, a Grid named “Plumbers” could select plumbers by each grid on King County. The dashboard also has a display of Grid stats.
- Leads Edit Page Customizations (edit.php)
- Custom bulk action options: WP Scrape, Email Scrape, Get Google Insights
- Custom Columns with sorting: Stage, Outreach dates, Audit Scores, etc.
- Custom email tracking and unsubscribing